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Thank you for this opportunity to learn more about Classic Cottages and your future aspirations. We are excited to explore our PR ideas with you, knowing we have the skills, experience and contacts to drive the results you are looking for.
Our proposal outlines how we will elevate Classic Cottages in line with the project brief and our current understanding of the brand
- looking towards an initial six-month campaign.
We look forward to hearing your thoughts on this proposal.
Thank you for this opportunity to learn more about Classic Cottages and your future aspirations. We are excited to explore our PR ideas with you, knowing we have the skills, experience and contacts to drive the results you are looking for.
Our proposal outlines how we will elevate Classic Cottages in line with the project brief and our current understanding of the brand
- looking towards an initial six-month campaign.
We look forward to hearing your thoughts on this proposal.
Classic Cottages has built a strong reputation - highly respected as a quality holiday provider. Our job will be to make sure your voice is heard above competitors, to cement your position in the market through the media.
Using both digital and traditional PR tactics to gain increased exposure and brand awareness is a strategic move to ensure brand loyalty from existing customers as well as attracting new audiences.
Establishing new media relationships and reinforcing the bond of those already formed will create a solid foundation to build not just a strong PR campaign for the short-term, in this time of recovery for the industry, but a powerful, ongoing and business strengthening effort.
The following pages outline the current state of the industry; opportunities; media perception of Classic Cottages; including a spotlight on competitors in the press.
Classic Cottages has built a strong reputation - highly respected as a quality holiday provider. Our job will be to make sure your voice is heard above competitors, to cement your position in the market through the media.
Using both digital and traditional PR tactics to gain increased exposure and brand awareness is a strategic move to ensure brand loyalty from existing customers as well as attracting new audiences.
Establishing new media relationships and reinforcing the bond of those already formed will create a solid foundation to build not just a strong PR campaign for the short-term, in this time of recovery for the industry, but a powerful, ongoing and business strengthening effort.
The following pages outline the current state of the industry; opportunities; media perception of Classic Cottages; including a spotlight on competitors in the press.
The performance of the UK Holiday Accommodation industry has benefited from favourable conditions for the most part of the past five-year period and has broadly followed trends in inbound and outbound tourism and fluctuations in weather conditions.
Industry revenue is expected to see a fall of 37% in the current year, to £1.4 billion. This contraction can be largely attributed to the outbreak of COVID-19 (coronavirus), which eliminated the demand for holiday accommodation [Source: Ibis World].
The performance of the UK Holiday Accommodation industry has benefited from favourable conditions for the most part of the past five-year period and has broadly followed trends in inbound and outbound tourism and fluctuations in weather conditions.
Industry revenue is expected to see a fall of 37% in the current year, to £1.4 billion. This contraction can be largely attributed to the outbreak of COVID-19 (coronavirus), which eliminated the demand for holiday accommodation [Source: Ibis World].