The legend behind the iconic surf brand and pioneer of the wetsuit, Jack O’Neill passed away age 94 on June 2nd, 2017. Following a global response to his death, a fitting celebration of his life and adventures was planned with a worldwide series of paddle outs, to create a floating memorial for Jack O’Neill.

Managing the UK PR for the surf, snow and lifestyle brand O’Neill, a paddle out was planned at Great Western Beach in Cornwall for those who wanted to pay their respects to a man who had revolutionised the sport. Over 240 surfers attended the English leg of the memorial, paddling out in the sea, joining  hands, sharing words of remembrance, with floating floral tributes marking the life and times of a surfing legend. 

This memorial made national and international news across broadcast, print and digital with this successful event activation,  part of ongoing client work for O’Neill, covered fully from BBC news to The Sunday Times; Carve to Magic Seaweed.