It’s an honour to be involved with the launch of a new brand. Seeing a business emerge from the seed of an idea and offering the support to grow it, into an in-demand brand is a real adventure.

Tide + Seek, a new sustainable swimwear business launching for summer 2019, needed to make its mark on a saturated fashion market. To get its voice heard, a strong PR campaign was vital.

Positioning Tide + Seek to the right consumers, telling the story of the brand’s eco credentials via the mainstream fashion press was a striking success with coverage appearing in target titles including Cosmopolitan, Glamour, Marie-Claire, OK, Sunday Times Style, Sunday Telegraph and The Guardian. The initial six-month project generated a media value of over £750k for this start-up business.